Everloop · Outbound brief

Google Ads lists + personalized outreach

Targeting companies already running Google Ads. Research pulls the live ad and the landing page it sends traffic to, then branches the email: gift a matched page when they diverge, or talk testing/scale when they already align. The ask is a free brand-matched page sample — not a demo.

~3.5kOcean cos w/ Google Ads tech
20Research sample size
12/20Got live ad + destination
9 · 2 · 1Low · med · high match
List signal: Ocean technology filter = Google Ads / Google Ads Conversion Tracking (US/GB/CA/AU, 11–500 employees). Then pull real creatives + destination URLs, scrape the landing page, and branch messaging on ad↔page match.

How the list works

1. Company pool

Ocean companies with Google Ads tech installed, sliced into SaaS / ecom / DTC with geo + size filters.

2. Live ads

Pull headline + destination URL from Google Ads Transparency for each domain — not just “they spend.”

3. Page check

Scrape the landing page. If the ad promise isn’t there → gift a matched page. If it matches → testing / scale.

Research examples (real)

Source: Ocean → Google Ads Transparency → landing page scrape · 20-company pilot

Company Live Google ad Destination Ad↔page
Tredz
tredz.co.uk
0% finance / electric road bikes E-bike category grid Low
Alice + Olivia
aliceandolivia.com
Summer Romance collection Homepage / sale Low
WECU
wecu.com
Renovate with Home Equity Generic HELOC page Low
LawnStarter
lawnstarter.com
Abington lawn care — instant price Instant price / book Med
Better World Books
betterworldbooks.com
Used books + free shipping Same offer on page High

Messaging logic

Low match → gift a matched page

Ad promises something specific. Page is generic. Offer a free sample page that carries the ad hook through. Helpful peer tone — not an audit.

High match → scale / A/B testing

Ad and page already align. Offer page-per-ad + continuous testing so they can scale what works. Proof from Everloop playbook.

Sample emails

A · Low match — gift frame (Tredz)

Ad: 0% finance / electric road bikes · Page: generic e-bike category grid

Email 1road bike page
{{firstName}} -

Saw your Google ad for electric road bikes built for speed and endurance.

Put together a free sample landing page that carries that road-bike angle through - brand-matched, focused on the promise in the ad.

Want me to send it over?
Email 2that sample page
{{firstName}} -

Still happy to send the free road-bike page sample.

We generate a brand-matched page per ad, then A/B test continuously - one ecom brand cut CPA 27% in three months while conversion climbed 38%.

Should I send yours?

B · Low match — collection gift (Alice + Olivia)

Ad: Summer Romance collection · Page: homepage / sale messaging

Email 1summer romance page
{{firstName}} -

Saw your Summer Romance collection ad on Google.

Built a free sample page that leads with that collection - imagery, seasonal copy, CTA - so the post-click experience matches the ad.

Curious if you want to see it?

C · High match — scale / testing (Better World Books)

Ad + page both push used books + free shipping

Email 1used books testing
{{firstName}} -

Your free-shipping used books ad and landing page are already aligned - same offer, same message.

Curious whether you're testing headline or CTA variants at scale? We auto-generate a page per ad and A/B test continuously - one brand dropped CPA 27% in three months.

Want a sample page with test variants?

D · Instantly template — headline gift

Vars: {{firstName}} · {{adHeadline}} · {{companyName}}

Template{{adHeadline}} page
{{firstName}} -

Saw '{{adHeadline}}' running on Google - built a sample landing page that carries the hook through.

Everloop generates a brand-matched page per ad in seconds. One SaaS team saw ROAS climb 34% in 6 weeks with 30+ pages live.

Want me to send it over?

Offer + proof

The ask

Free rebuild / sample of a brand-matched landing page tied to one live Google ad. Not a demo booking.

Playbook proof

SaaS: ROAS +34% in 6 weeks
Ecom: CPA -27% / CVR +38%
Demand gen: CVR +50% with 120+ pages

Recommended next step

Build 3 lists (SaaS / Ecom / DTC) from the Ocean Google Ads pool → enrich with live ad headline + destination → scrape LP → score match → send branch A or B with the free page sample CTA.